It’s official! The Agency’s 2026 Red Paper Wealth and Market Report is now available in print and online. This marks the sixth annual release of our comprehensive global wealth report that covers everything from changes in consumer behavior to emerging market trends. Gain expert insights and perspectives as we dive into the data to better understand the moment we’re in—and where we’re headed next.
Inside, we explore the economic forces and affluent lifestyle preferences shaping the highest end of the real estate market. We unpack the impacts of the fluctuating U.S. dollar and how younger buyers’ unique values are influencing their purchase decisions. We report on bustling condo and second-home markets, and compile the hottest design trends and home features that are resonating most with affluent buyers now.
“The Red Paper continues to be a must-read in our industry,” says Mauricio Umansky, CEO and Founder of The Agency. “Our agents, clients, and key industry publications look to its pages for the most accurate, in-depth, and forward-facing analysis. In this issue, our global leadership outlines some of their expectations for what’s ahead in 2026.”
“The Red Paper embodies The Agency’s drive for innovation and excellence, and is a signature expression of the depth of our real estate expertise,” says Rainy Hake Austin, President of The Agency. “Our annual global wealth and market report distills the latest trends, economic factors and data into a clear vision for where the industry is headed, and provides actionable insights. Agents and clients alike can use The 2026 Red Paper as an essential resource to guide their decisions in the year ahead.”
You’ll find print copies of The Red Paper at any of The Agency’s U.S. offices or you can experience The Red Paper’s sleek new digital format at TheAgencyRedPaper.com.
